Promote Your Book, 3 Powerful Secrets

There are an abundance of book promotion tools that you will want to use, however there are three that you absolutely must use if you want to make tons of money, if you want to reach the top of the bestsellers lists, if you want to take your life to levels you have only dreamed of before today.

Here are the 3 powerful book promotion secrets:

Book promotion secret

  1. Testimonials and Reviews.

Reviews and testimonials are worth 100 perfectly written sales pages. They are the proof that your book is worth the money. Testimonials are one of the ’back up’ sources of credibility in your sales copy.

There are magazines and companies that review books specifically for authors – send your book to these people and ask for a review. Additionally, you can ask experts in the industry related to your book if they will write a review. They do not need to read the entire book; you can send them a few chapters or a galley. Also, do not be afraid to ask associates for a review.

Testimonials are another matter. When you are just starting out, you do not have any testimonials.

However, there is an easy solution to that dilemma. Quality, reputable testimonials can be obtained by sending your book to a dozen associates and asking for their opinion. In fact, if you trade a testimonial for a link to his or her website, then I cannot imagine anyone saying no to your request.

Why are reviews and testimonials important?

  • Testimonials are one thousand times more powerful than you blowing your own horn. People tend to believe 2nd party testimonials more than if you say how good your book is.
  • Testimonials help prospects feel more secure about their purchase.
  • Testimonials, if written well, can address prospects concerns.
  • Reviews add credibility to your book. Prospects see that your book has helped others.

Once you have a couple of beneficial testimonials from associates, add them to your sales letter, landing page and press kit, and then go about collecting some more.

  • Book Promotion Secret Your Table of Contents.Your table of contents is your number 1 opportunity to show your readers everything that they will gain from reading your book.

    It is your opportunity to demonstrate that the cost of your book is a steal and it is your best opportunity to engage their curiosity. After reading your table of contents, readers should feel that they MUST read your book.

    How do you accomplish all of this in a little old table of contents?

    You utilize the concept of Direct Response Marketing

    • You use emotions
    • Benefits
    • Call to action
    • Powerful headlines

    When people look at your table of contents, they will be looking directly at the titles of your chapters. Let us take a look at how to name a chapter for maximum impact.

    Let us assume that the first chapter of your book is about welcoming your new puppy into your home.

    Now that is a fine enough title but it can become more compelling with a little adjustment.

    Let us add a subtitle to the chapter’s title. “10 things you can do today to set the tone.”

    It breaks the chapter down into measurable action steps and it engages the reader. Now they must buy the book because they need to find out what to do with their puppy the very first day to make all subsequent days easier and more fulfilling.

    Again, if you change the word ‘can’ to must or have to or should then it makes the information more urgent and active.

    Add for the rest of your dog’s life and it becomes even more compelling and triggers the reader’s emotions to bond with their dog.

    Here’s the final title for Chapter One:

    Welcoming Your New Puppy Home
    10 Things You Must Do Today To Set The Tone For The Rest Of Your Dog’s Life.

    Remember, your reader is going to have access to your Table of Contents, it is a marketing tool, so it is important to put some time and energy into your chapter titles. It’s your package, your sales pitch.

  • Book Promotion Tool Article Marketing

    • Publishing articles, whether online or in your local paper, association newsletter, or chamber of commerce website, is a fantastic way to spread the work not only about your book but also about your knowledge on a particular subject.

    Let us quickly examine the power of online articles.

    Articles that are made available on free websites are an amazing way to drive traffic to your website. Posted articles are read by visitors, who then click to your website for more information. The articles are posted on blogs, which leads to increased website traffic. The articles are also reprinted in newsletters and on other websites, which provides traffic. It also provides links to your site, which in turn can increase your website ranking with the search engines.

    The key to publishing articles on these sites is to make sure that you first provide valuable content and that you provide at least one link to your website. Always utilize the signature or bio box at the end of your article.

    Book promotion is a varied process, you will want to have your fingers on the beat of several pulses however three of the strongest book promotion tools are reviews, your table of contents, and article marketing. Pay attention to these three and your book is well on it’s way!

    Bob Burnham
    Entrepreneur, Consultant and Author of ‘101 Reasons Why You Must Write A Book’

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