Learning from non-profits…
I stumbled upon a very interesting collection of tips for increasing an average donor “transaction” from one of the very successful non-profits:
- Emotional copy influences donors to give more.
- Premiums.
- Special Recognition levels, i.e. “President’s Club”
- Conversion from “regular membership” to “lifetime membership”
(Direct mail to 307 000 donor addresses converted 48 000 donors to a lifetime membership. Costs: $122 000. “Profit”: $5 800 000.)
Max L. Hart, Director of Direct-mail Fund-raising for Disabled American Veterans
Fund-Raising Management Magazine.
P.S.
And if the essence of non-profits from a sales perspective is “Give me your money. I will give you nothing” (but an increased sense of self-awareness) - so, if you use the same approach in your sales communications, you’re gonna do better. Right? 