InfoBusiness 2.0

- A good story.
- Drama.
- Humor.
- Sex.
- Words that create pictures.
- Celebrities.

(c) Dan Kennedy

P.S.
The order in which you use these blocks is irrelevant.

I stumbled upon a very interesting collection of tips for increasing an average donor “transaction” from one of the very successful non-profits:

- Emotional copy influences donors to give more.

- Premiums.

- Special Recognition levels, i.e. “President’s Club”

- Conversion from “regular membership” to “lifetime membership”

(Direct mail to 307 000 donor addresses converted 48 000 donors to a lifetime membership. Costs: $122 000. “Profit”: $5 800 000.)

Max L. Hart, Director of Direct-mail Fund-raising for Disabled American Veterans
Fund-Raising Management Magazine.

P.S.
And if the essence of non-profits from a sales perspective is “Give me your money. I will give you nothing” (but an increased sense of self-awareness) - so, if you use the same approach in your sales communications, you’re gonna do better. Right?

“Most businesses brilliantly discover what the customer want most and then refuse to give it to them.”

Mike Vance

The ugly truth #3

Most women do the same with their husbands after marriage.

“Men occasionally stumble over the truth…

… but most of them pick themselves up and hurry off as if nothing happened.”

Sir Winston Churchill